Friday, 10 November 2017

Day 66 - 'Tis the season for Christmas adverts

I started out working in advertising, and I have loved it ever since. Most of the time, what is produced is utter crap. But every once in a while you get art. The profession is filled with wanna-be artists, so you wonder why it doesn't happen more often. Then you remember that it's probably because the artists aren't the one's making decisions at ad agencies... and then there are the clients who suddenly become experts in what makes a good ad.

In the UK, Christmas adverts (as ads are called here) are akin to Super Bowl ads. Major retailers release their seasonal ads with huge pomp and circumstance. The latest ads are discussed and covered to great depth by the media. They are voted on across the media spectrum to determine which is the best. One company spent a million pounds on the development of its Christmas ad, and another 6 million pounds promoting it.

UK Christmas adverts tend to tell a story, and they are generally more like movie trailers running at over 2 minutes in some cases. Of course, they are all designed ultimately to make you buy something, but they can still be quite clever, touching or funny.

If you haven't had the pleasure of seeing a UK Christmas ad, take a look at some that have been released so far this year, and then let me know which one is your favourite.








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